Programme Introduction
The Flag in a Flagship
Among the many flagship programmes pioneered by CUHK, the Integrated BBA (IBBA) programme is the first of its kind in the region and has the largest annual intake of all business programmes.
The IBBA programme harnesses the foresight and experience of its world-class faculty to deliver a curriculum that grooms tomorrow’s business leaders. A distinguishing feature of the globally focused programme is its simultaneous emphasis on broad-based knowledge and specialised expertise. Complementing the coursework is frequent exposure to real business scenarios, well-connected leaders, and bright entrepreneurs in the region. Graduates from the programme are ready to tackle the near-constant emergence of new business models and excel in a diverse range of professions.
The programme’s prestige and flexibility attract students from all over the world, making IBBA students among the most diverse groups on campus. Enjoy exploring different perspectives on today’s most pressing topics and ideas alongside a high-achieving group of peers from diverse cultural backgrounds. As a member of the IBBA programme, you will have access to a host of resources to enhance your learning. Tremendous overseas exchange opportunities, mentorship programme, partnership courses, and internship opportunities are ready vehicles that will groom our students to become business leaders of the future amidst innovation and change. You will form strong relationships across the business world, laying the groundwork for a fruitful and professional network.
Craft Your Path
Discover different options and personalise your learning journey!
The IBBA programme offers the ultimate freedom to customise a curriculum that truly suits each student’s interests and aspirations. The programme boasts nine unique concentration areas, with no intake limit. Students may select up to two concentrations, each requiring the completion of at least five courses.
- Business Analytics
- Business Economics
- Finance
- Entrepreneurship
- Human Resource Management
- Management of International Business
- Marketing
- Big Data and Quantitative Marketing
- General Business
Apart from selecting up to two concentrations, you may choose to pursue a double-degrees programme in collaboration with the School of Journalism and Communication, the Integrated BBA Programme and Financial Technology Double Major Programme, or other double majors (with business programme such as Professional Accountancy, Quantitative Finance, or Insurance, Financial and Actuarial Analysis) and minors, as needed, to achieve your dreams. Alternatively, you may opt for International Business and Chinese Enterprise (IBCE) and Asian Business Studies (ABS) in Year 1.
Have the audacity to contrive and shape your own odyssey. Prepare for the dynamic business world in the flexible and unparalleled IBBA programme.
Career Prospects
As an IBBA graduate, you will obtain the competence and experience to excel in various industries. IBBA alumni work in various fields, including banking, finance, accounting, information technology, communication, the civil service, research institutions, start-ups and other entrepreneurial ventures. The CUHK Business School prepares you for job searching with diverse and practical professional development workshops. Numerous workshops are specifically designed to enhance your soft skills and help you improve your career prospects. Versatile professionals will be provided with exclusive opportunities and all-round support under the IBBA programme, preparing you to embrace any challenges or adventures in the vibrant world.
If you are interested in this programme, please review the application requirements and deadlines specific to the respective admission scheme to increase your chances of getting accepted.
