Programme Introduction
The BSSc in Global Communication programme prepares students to become next-generation communication advocates for sustainable futures. Our programme offers a clear pathway for students to develop storytelling skills, understand how emerging technologies (e.g., platforms and AI) shape global communication landscapes, and assess the impacts of geopolitics on the global flow of media and information. Our integrated curriculum, combining communication theories, practical training, and experiential learning, empowers students to build expertise and cultivate their voice on pressing global sustainability challenges. Students will also be prepared to pursue communication careers within and beyond media industries.
Programme features
- Global Communication is the first-of-its-kind degree programme in Hong Kong that combines communication studies with a guaranteed overseas academic exchange. Students can go on exchange for one semester in an overseas institution: University of Southern California (USA), Erasmus University Rotterdam (The Netherlands), Cardiff University (UK), University of Navarra (Spain), International Christian University (Japan), etc.
- A wide range of courses and experiential learning opportunities covering storytelling techniques as well as theories about globalization, emerging technologies, and geopolitics.
- Experiential learning activities: local field trips and overseas theme-based study tours (e.g. Varsity reporting trips, Singapore Advertising Tour, Seoul Creative Industries Tour and Hangzhou Smart City Tour).
- Global learning environment: 1:1 ratio of international to local students, all required courses are taught in English.
Ranking
#12 in Communication and Media Studies (#1 in Hong Kong, #2 in Asia)
(QS World University Rankings by Subject 2025)
Craft Your Path
Curriculum – Learning Roadmap for Next-Generation Communication Advocates for Sustainable Futures
Our programme starts with an overview of global communication and fundamental media production training. In the second year, under our teachers’ guidance, you will get a taste of real-life journalism and practice your storytelling skills by joining Varsity, our School’s English news magazine. You will also participate in a theme-based overseas field trip to gain an in-depth understanding of global communication issues.
After acquiring fundamental knowledge in global communication and storytelling techniques, you will have the opportunity to select from a diverse range of elective courses across three main areas:
(a) Storytelling Techniques (e.g., English and Chinese Writing for Public Relations, Digital Video Production, Photojournalism, and Documentary);
(b) Co-production of Emerging Technologies and Global Communication Landscapes (e.g., User Interface Design, Social Media Analytics for Communication Professionals, and Global Finance for Communication Professionals);
(c) Impacts of Geopolitics on Global Media and Information Flows (e.g., Public Sphere and Global Media, Global Cinema, and Diversity Issues in Communication).
At the same time, you will be able to design your own path by taking additional elective courses in streams including Advertising and Public Relations, Journalism, Creative and New Media, and Communication Studies offered by the School of Journalism and Communication.
The third year provides you with an opportunity for self-exploration. You will go on an academic exchange for one semester at one of the School’s partner universities in Asia, Europe or North America. Optional global internships are also provided. In the final year of the programme, you will critically reflect on the role of global digital platforms and conduct a final-year project of your choice.
Career Prospects
Graduates of the programme are pursuing careers in multinational corporations, international news organisations, global advertising and public relations agencies, new media organisations, government and non-profit organisations. They can also pursue postgraduate studies in global communication, media studies and various related fields.
Employers include PricewaterhouseCoopers (PwC), Kakao Talk, Cathay Pacific, The Peninsula Hotels, the West Kowloon Cultural District Authority, Moov and Hong Kong Free Press
If you are interested in this programme, please review the application requirements and deadlines specific to the respective admission scheme to increase your chances of getting accepted.
