Programme Introduction
Explore the media world with our Journalism and Communication Programme
The programme aims to educate students to become communication professionals with a global perspective, who are rich in transferable skills and have analytical and innovative minds to express ideas though media and generate high-quality communication content. We seek to instil a strong sense of social consciousness and commitment to professional ethics, freedom of expression and social responsibility. Upholding our motto “inherit, inspire and innovate”, the programme invites students to dive into the media world and equips them with solid knowledge that inspires new perspectives.
The programme offers three main professional tracks: (1) Journalism, (2) Advertising and Public Relations, and (3) Creative and New Media. Based on their particular interests, students can specialise in one or two professional tracks, or select courses from different tracks.
The programme offers five practicum groups for students: U-Beat, Varsity, Pinpoint, Creative Media Laboratory and Digital Innovation. Students can choose to participate in the writing, editing and production of one of the School’s two news practicum magazines: U-Beat, which is published in Chinese, or Varsity, which is published in English. Students can also acquire hands-on experience conducting social and commercial campaigns by working at Pinpoint. Those who join the Creative Media Laboratory gain knowledge and skills in audio and visual media production. For Digital Innovation, students will engage in innovative projects that apply digital technologies to address concrete social or business needs. In addition, the programme arranges summer internship placements for all students.
Ranking
#16 in Communication and Media Studies (#1 in Hong Kong, #3 in Asia)
(QS World University Rankings by Subject 2026)
Programme Features
- Comprehensive theoretical foundation: Adopting a macroscopic vision by emphasizing the historical context of various developments in media theoretical frameworks.
- Knowledge of analytical research and analysis: Learning to analyse different media phenomena and content, and cultivating the ability to think and analyse independently and critically.
- Professional media training: Acquiring practical experience and professional knowledge in media production.
- Key industry insights: Course design based on emerging trends in the media industry.
Double Degree Option and Double Major Programmes
Apart from various minor programmes that the university offers, students in the programme can apply for the following double degree options or double major programmes to acquire inter-disciplinary knowledge, insights and techniques:
- Bachelor of Social Science in Journalism and Communication & Integrated Bachelor of Business Administration Double Degree Option
- Bachelor of Social Science in Journalism and Communication & Psychology Double Major Programme
- Bachelor of Social Science in Journalism and Communication & Sociology Double Major Programme
Career Prospects
Graduates of this programme are highly sought after by employers across various sectors, excelling in fields such as media, business, education, and the public sector:
- Journalism / Broadcasting / Publishing: About 28% enter roles in journalism, broadcasting, and publishing, reflecting strong professional training of CUHK School of Journalism and Communication and alignment with industry demand.
- PR / Marketing: About 24% join public relations and marketing, applying strategic communication skills in both agencies and corporate settings.
- Creative Media / Design: Around 12% pursue creative careers in media production, design, and digital content creation.
- Commerce & Industry: Approximately 16% work in broader business and commercial roles beyond media-focused professions, such as banking, accounting and IT, demonstrating graduates’ versatility in the corporate world.
- Education: About 10% contribute to the education sector, including teaching and academic-related roles.
- Social & Public Organisations / Government: Another 10% work in government and social or public organisations, supporting community development and public service.
In recent years, graduates have secured opportunities in leading organisations such as BBC World Service, Bloomberg, P&G, Saatchi & Saatchi, Edelman, Ogilvy, Bilibili, MTR, HSBC, Hang Seng Bank, ViuTV, South China Morning Post, Commercial Radio, PCCW Media, Ming Pao, Hong Kong Tourism Board and various HKSAR Government departments. Some pursue postgraduate studies to develop specialised expertise, while others embark on entrepreneurial paths by establishing start-ups in areas such as digital marketing and public relations.
[Figures as of 2025]
If you are interested in this programme, please review the application requirements and deadlines specific to the respective admission scheme to increase your chances of getting accepted.
