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Cultural Management

Programme Code
Study Period
Open for
Programme Code
Study Period
4 Years
Open for
JUPAS / Non-JUPAS Year 1 / Mainland (Gaokao) / International
Programme Introduction

Cultural Management is a broad field, which aims to cultivate cultural awareness and diversity and to bring culture to meet public needs and enjoyment. This bachelor programme offers an interdisciplinary learning environment to engage students with theories, arts-based knowledge and transferable skills. It focuses on three areas of Cultural Management:

  1. Antiquities and Heritage Management
  2. Cultural Institutions and Curation
  3. Cultural and Creative Industries

Recently there has been growing interest in the potential contribution of the arts and culture to sustainable development, cultural diversity and the global economy. In the present century, our economy relies heavily on developments in the cultural and creative industries. Also on the rise is social awareness of cultural authenticity, entirety and diversity. There is a growing range of cultural infrastructure, including not only museums, but also large-scale cultural districts, small community arts spaces, and public areas designated for socio-cultural facilities. Thus, there is a pressing need to shape students of the humanities with vision, expertise, sensibility and ethics to serve as the mediators between the public and cultural productions. They will form the core “cultural software of our city”.

This BA programme emphasizes cross-disciplinary studies. It aims to educate and train this new breed of cultural leaders and mediators to interpret, define and defend culture. With a sense and respect for different cultures, they will be committed to developing local culture from the perspectives of the Fine Arts, Anthropology, History, Archaeology, Cultural Studies, and any combination of these.

Craft Your Path

The programme provides foundational training in the Humanities for the first two to three years of studies. Students are suggested to develop one or two areas of focused studies: Fine Arts, Heritage, Performing Arts, Literature, etc. The final year provides intensive training in the form of research and/or internships, which develops administrative skills, critical capacity and creative thinking. Graduates from the programme find career opportunities in cultural organizations with a public orientation, ranging from cultural institutions such as museums, performing arts venues and community arts centres to media and social service agencies.

Career Prospects

The programme is committed to widening students’ cultural vision and equipping them with interdisciplinary knowledge and transferable skills, enabling them to develop future careers across sectors.

Most of our graduates work in governmental institutions, non-governmental organisations and private funded institutions related to Cultural Management. Some of them were offered jobs after their good internship performance. The most reported job types are as follows:

  • Art Education and Outreach
  • Auction Planning
  • Backstage Management
  • Copywriting and Editing
  • Curation
  • Exhibition Design
  • Festival Production
  • Gallery Administration
  • Grant Making
  • Marketing and Public Relations
  • Programming
  • Research
  • Tour Guiding Management

Our graduates are employed by various kinds of institutions, such as the Hong Kong Museum of Art, the Hong Kong Museum of History, the K11 Art Foundation, the Chung Ying Theatre Company, Christie’s Hong Kong, M+, PMQ, The Conservancy Association Centre for Heritage, the Centre for Heritage, Arts and Textile, The Hong Kong Philharmonic Orchestra and Tai Kwun.

As the programme encourage students to develop expertise in specific subjects, some graduates have continued their studies, whether in Hong Kong or overseas, in Humanities subjects, such as Museum Studies, Drama & Theatre Studies, Anthropology, Archaeology and Fine Arts.

If you are interested in this programme, please review the application requirements and deadlines specific to the respective admission scheme to increase your chances of getting accepted.


More Information:

Faculty of Arts:

B.A. in Cultural Management Programme, Room 201, Leung Kau Kui Building, The Chinese University of Hong Kong

(852) 3943 3943